How the Cube Score works
The Cube Score is a free AI trust check for your website. Enter your URL, and the scan reads up to 12 pages of your live site. It runs automated checks and gives you a score out of 600 across six sides of a cube. Scores come from your live site and live lookups, not from what an AI model remembers about your business.
We publish how it works because a score you can't check is hard to trust. You should know what we measure, what we can't measure, and what the number can't tell you.
Last updated 2026-10-21.
How the score works
- Your total score is out of 600.
- Each of the six sides is scaled to 100. Your weakest side turns to the front.
- Each check earns points or is marked unscored. Unscored means we couldn't measure it, like when a lookup failed or a site blocked us. Unscored checks earn nothing and drop out of that side's total. We don't guess a score for them.
- If a scan is partial, the report says so and shows a score range instead of one number.
- If readings contradict each other, the report is marked not reliable, and we don't lead with the total.
The six sides and their signals
Signals and points differ by industry. Open yours below to see every signal and the most each one can earn.
Pest control
Identity
Can AI tools confirm who you are from what your site and listings show?
| Signal | Points |
|---|---|
| NAP Consistency | 30 |
| Website Security (HTTPS) | 10 |
| About / Team Page Depth | 30 |
| On-Page Contact Depth | 15 |
| Accuracy of Claims | 15 |
| Side total (scaled to 100) | 100 |
Authority
Do you teach what you know, so people and machines can see your expertise?
| Signal | Points |
|---|---|
| Content Surface Area | 25 |
| Educational Content Hub | 25 |
| Content Freshness | 20 |
| On-Page Content Richness | 20 |
| Author / Team Attribution | 10 |
| Side total (scaled to 100) | 100 |
Proof
Can you show it, not just say it, with real evidence on your site?
| Signal | Points |
|---|---|
| Public Review Score | 25 |
| Review Volume | 20 |
| Testimonials On-Site | 15 |
| Case Studies | 15 |
| Industry Awards & Recognition | 10 |
| Authoritative Outbound Citations | 15 |
| Side total (scaled to 100) | 100 |
Transparency
Do you answer the hard questions buyers ask, out in the open?
| Signal | Points |
|---|---|
| On-Page Pricing / Estimator | 40 |
| Service Policy Clarity | 25 |
| Brand Values / POV | 15 |
| Insurance / Licensing Disclosure | 20 |
| Side total (scaled to 100) | 100 |
Structure
Can machines read your site and make sense of what's on each page?
| Signal | Points |
|---|---|
| Advanced Schema Deployment | 30 |
| Answer-Focused Semantic Structure | 20 |
| llms.txt Presence | 10 |
| Clean HTML | 10 |
| Core Web Vitals | 10 |
| Mobile Usability | 10 |
| Canonical URL Set | 5 |
| AI Crawlers Allowed | 5 |
| Side total (scaled to 100) | 100 |
Visibility
Are you found where people ask questions and look for help?
| Signal | Points |
|---|---|
| Local Pack Presence | 25 |
| Organic Search Ranking | 20 |
| AI Overview & Chatbot Citations | 20 |
| Google Business Profile Completeness | 15 |
| Geographic Landing Page Coverage | 20 |
| Side total (scaled to 100) | 100 |
Private K-12 schools
Identity
Can AI tools confirm who you are from what your site and listings show?
| Signal | Points |
|---|---|
| NAP Consistency | 25 |
| Website Security (HTTPS) | 10 |
| Leadership & Faculty Page | 35 |
| On-Page Contact Depth | 15 |
| Accuracy of Stats | 15 |
| Side total (scaled to 100) | 100 |
Authority
Do you teach what you know, so people and machines can see your expertise?
| Signal | Points |
|---|---|
| Content Surface Area | 25 |
| Blog & Resources Hub | 25 |
| Content Freshness | 20 |
| Curriculum & Program Depth | 20 |
| Faculty Author Attribution | 10 |
| Side total (scaled to 100) | 100 |
Proof
Can you show it, not just say it, with real evidence on your site?
| Signal | Points |
|---|---|
| Public Review Score | 15 |
| Review Volume | 10 |
| Parent & Student Testimonials | 15 |
| Real Campus & Student Photos | 15 |
| Accreditation Visibility | 30 |
| Authoritative Outbound Citations | 15 |
| Side total (scaled to 100) | 100 |
Transparency
Do you answer the hard questions buyers ask, out in the open?
| Signal | Points |
|---|---|
| Tuition Transparency | 30 |
| Admissions Process Clarity | 25 |
| Mission & Head of School Voice | 15 |
| Tour Scheduler | 15 |
| Faculty Credentials Visibility | 15 |
| Side total (scaled to 100) | 100 |
Structure
Can machines read your site and make sense of what's on each page?
| Signal | Points |
|---|---|
| Advanced Schema Deployment | 30 |
| Answer-Focused Semantic Structure | 20 |
| llms.txt Presence | 10 |
| Clean HTML | 10 |
| Core Web Vitals | 10 |
| Mobile Usability | 10 |
| Canonical URL Set | 5 |
| AI Crawlers Allowed | 5 |
| Side total (scaled to 100) | 100 |
Visibility
Are you found where people ask questions and look for help?
| Signal | Points |
|---|---|
| Local Pack Presence | 25 |
| Organic Search Ranking | 20 |
| AI Overview & Chatbot Citations | 20 |
| Google Business Profile Completeness | 15 |
| Geographic Landing Page Coverage | 20 |
| Side total (scaled to 100) | 100 |
Other businesses
Identity
Can AI tools confirm who you are from what your site and listings show?
| Signal | Points |
|---|---|
| NAP Consistency | 30 |
| Website Security (HTTPS) | 10 |
| About / Team Page Depth | 30 |
| On-Page Contact Depth | 15 |
| Accuracy of Claims | 15 |
| Side total (scaled to 100) | 100 |
Authority
Do you teach what you know, so people and machines can see your expertise?
| Signal | Points |
|---|---|
| Content Surface Area | 25 |
| Educational Content Hub | 25 |
| Content Freshness | 20 |
| On-Page Content Richness | 20 |
| Author / Team Attribution | 10 |
| Side total (scaled to 100) | 100 |
Proof
Can you show it, not just say it, with real evidence on your site?
| Signal | Points |
|---|---|
| Public Review Score | 25 |
| Review Volume | 20 |
| Testimonials On-Site | 15 |
| Case Studies | 15 |
| Industry Awards & Recognition | 10 |
| Authoritative Outbound Citations | 15 |
| Side total (scaled to 100) | 100 |
Transparency
Do you answer the hard questions buyers ask, out in the open?
| Signal | Points |
|---|---|
| On-Page Pricing / Estimator | 40 |
| Service Policy Clarity | 25 |
| Brand Values / POV | 15 |
| Credentials & Disclosures | 20 |
| Side total (scaled to 100) | 100 |
Structure
Can machines read your site and make sense of what's on each page?
| Signal | Points |
|---|---|
| Advanced Schema Deployment | 30 |
| Answer-Focused Semantic Structure | 20 |
| llms.txt Presence | 10 |
| Clean HTML | 10 |
| Core Web Vitals | 10 |
| Mobile Usability | 10 |
| Canonical URL Set | 5 |
| AI Crawlers Allowed | 5 |
| Side total (scaled to 100) | 100 |
Visibility
Are you found where people ask questions and look for help?
| Signal | Points |
|---|---|
| Local Pack Presence | 25 |
| Organic Search Ranking | 20 |
| AI Overview & Chatbot Citations | 20 |
| Google Business Profile Completeness | 15 |
| Geographic Landing Page Coverage | 20 |
| Side total (scaled to 100) | 100 |
The AI checks
A site that blocks our scanner often blocks AI crawlers too. So the scan fetches your home page the way several AI crawlers would. The report shows your robots.txt rule and whether those crawlers can actually reach the page, on separate lines.
The AI Overview and Chatbot Citations check in the free scan is an estimate. It looks at whether Google's AI Overview shows for searches that matter to your business, and the report labels it an estimate. In Cube's deeper audits, we also pull real AI answer data from real questions people asked.
Some checks use AI judgment, like whether a page answers a question. We check those twice. Before the call, we make sure there's enough page text to judge. After, we make sure the answer is a real finding. If it isn't, the check is unscored.
What a score can't tell you
- It can't predict whether an AI tool will name your business. It's a trust check, not a citation tracker.
- It doesn't know who your buyers are or what they ask.
- It doesn't replace talking to your customers.
- A free scan reads your website, not your whole business.
- A score is a snapshot of your site on the day you ran it.
Who makes it, and why
The Cube Score is a free tool from Cube Creative Design, a web design and marketing agency for pest control companies and private schools. Enter your email to get your results, and we may follow up. That's part of why we offer it free, and we'd rather tell you up front.